About the brand & it’s struggle

Disappointment hung heavy in the air during our initial call with Hatkay in October 2022. Their captivating occasion wear, designed for every celebration, wasn't translating to sales. Stuck at a rock-bottom level, their previous agency's lack of strategy left them in the dark. The culprit? Messaging that missed the mark. Ads failed to connect with their target audience, leading to a disconnect that hampered conversions.

Hatkay's vision was clear: strong revenue and a consistently high ROAS exceeding 8. But we saw an opportunity to exceed their expectations. We knew a data-driven approach, focused on understanding their audience and crafting compelling messages, could unlock their true potential. By going beyond their initial goals, we were confident we could redefine Hatkay's position in the occasion wear market, transforming frustration into fashionable fortune.

Strategies & Transformations Implemented

We implemented a well-organized account structure to enhance optimization, allowing us to categorize campaigns based on product types, regions, and audience segments. This improved control helped us adapt quickly to performance changes. By refining audience targeting through demographic and behavioral data, we ensured our ads reached the right users, addressing issues like high CPMs. In addition, we utilized dynamic bidding strategies, adjusting bids in real-time to focus on high-intent users, maximizing the efficiency of our ad spend and driving down costs.


We conducted extensive A/B testing to fine-tune ad formats, visuals, and messaging. Multiple ad formats—such as static images, videos, and carousels—were tested to see which engaged the audience best. Visually, we experimented with different styles and product placements, while messaging tests focused on varying headlines and calls to action. This testing allowed us to identify the most effective combinations, leading to higher engagement and conversion rates by tailoring ads to resonate more with the target audience.

We optimized Hatkay's landing pages to ensure a smoother user experience, leading to higher conversion rates. By simplifying layouts, speeding up load times, and improving navigation, we created a more seamless journey from browsing to purchase. Mobile responsiveness was also prioritized to cater to users on different devices. These changes reduced friction points and helped increase the overall conversion rate, resulting in improved sales and customer satisfaction.