Case study
How Catalys helped Kanelle increase their revenue by 167% within 2 months
About the brand & it’s struggle
Kanelle Online is an apparel brand that focuses on offering a wide range of modern clothing.
The brand faced issues with its advertising strategy:
- Ad Account Structure: Same audiences and ads were tested across multiple ad sets, leading to high Customer Acquisition Costs due to internal competition.
- Ad Placement and Utilization: Carousel ads lacked proper headlines and were not optimally placed.
- ROAS stood at 1.53 despite running sales and discounts.
Strategies & Transformations Implemented
To overcome these challenges, we implemented the following changes:
Account Restructuring: We streamlined the ad account, discontinuing overlapping campaigns and focusing on Top of Funnel (TOF), Middle of Funnel (MOF)/Bottom of Funnel (BOF), and creative testing.
Audience Segmentation: Created diverse audiences for detailed testing.
Creative Testing: Aggressively tested various creatives to determine the most effective ones.
Budget Increase: Increased the advertising budget from INR 7,000 to INR 17,000 to expand reach and engagement.
The Results
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In just two months, Kanelle experienced a remarkable 167% revenue growth with Catalys’s tailored strategies. By restructuring ad accounts, segmenting audiences, and aggressively testing creatives, we boosted their ROAS from 1.53 to 3.43 and increased their AOV by 26%. The result? Revenue skyrocketed from INR 12.8 lakhs to INR 34.3 lakhs, setting a new benchmark for their success.
