About the brand & it’s struggle

Enter Happï Space, a brand that breathes life into the otherwise basic niche of vacation wear, loungewear, and resort wear, with a vibrant and fun range of clothing. With products as charming as a sunny Sunday morning, they found themselves hovering around INR 4L each month in sales, solely relying on influencer marketing to connect with their target audience. However, despite their best efforts, they struggled to take things to the next level.

New to the world of performance marketing, Happï Space aimed to move beyond their sales stagnation and amplify their reach. We saw a golden opportunity here to intertwine their unique brand story with potent, data-driven marketing strategies to strengthen their market presence and sales.

Strategies & Transformations Implemented

The first thing on our checklist was to create and identify detailed user personas for the brand.

Objective? To find folks who'd truly 'get' the brands high value product offerings and won’t mind shelling out some extra bucks for the quality offered by them. Pinpointing these people let us shape our marketing game to fit their preferences, ensuring higher engagement and conversion rate.

Next in line was to understand the customer journey

After understanding the customer behaviour while buying high-value goods, we realized it's a process, not an impulse decision.

We built an omnichannel & full funnel approach, ensuring that once a prospect engaged with the brand, they'd either end up making a purchase or at least have Happï Space on their radar for future shopping sprees.

Alongside, we also gave a performance marketing spin to Happï Space's communication. We didn't alter the brand's essence - the quirky, colorful, and aesthetic lifestyle it promotes - but tweaked their creatives and ad copies to resonate better with our performance-driven objectives.